I asked the man, "What is that?!" I was afraid that they were highlighting blood sausage for the holidays, or something similar. The man behind the counter said, "That's bresaola. It's like prosciutto, but it's beef." At $19.99 a pound I wasn't about to pounce, but then he offered me a slice... and my world will not be the same. It is heaven for meat eaters! I am hooked. It is one of the best things I have ever had in my mouth.
Note that, of course, Jamie Oliver has a wonderful looking peach bresaola salad and here's a brief description.
I love this quotation, Italian Bresaola "is moist and delicate, and completely unlike the salty and slightly leathery domestic versions, or the dryish Swiss bundnerfliesch that Americans have had to make do with for so long... It has an intriguing, musty bouquet. And unlike prosciutto, bresaola is utterly lean, with no discernible striations of fat. When sliced paper-thin, it is almost translucent."
I think that is what really is so amazingly compelling about bresaola. Besides the wonderful taste--it is so gorgeous. It is like eating beef stained glass. It makes me want to create art project meals. And that's all I will say about it.